主题：LVMH: A successful luxury company? 主讲人：OREAL Serge教授 时 间：2014年12月6日（星期六）10：00 地 点：文泉南206金沙威尼斯欢乐娱人城会议室 主办单位：金沙威尼斯欢乐娱人城、国际交流部、国际教育学院、教务部 主讲人简介： As a professor Since 1992 Professor in Strategic Management Full-time Professor at the Rennes Business School Visiting Professor at HEC
Visiting Professor at SASIN Graduate Institute of Business Administration, Chulalongkorn University Winter 1996, Spring 1998 to 2000, Fall 2001 to 2012 MBA and Executive MBA programs
Visiting Professor at KELLOGG Graduate School of Management, Nothwestern University(1994, 1995, 1996) – 8 sections
Visiting Professor for various Schools and Universities : HEC Management, CRC, Supelec, ESC Rouen, Reims, Nantes, Paris IX Dauphine University, Leonard de Vinci University, Jiao Tong University (Shangha?), Arab Academy School of Business (Cairo), University of East LONDON (England), EFP (Poland), IUT (Senegal), CIGE (Ivory Coast), UIR Rabat, Universidad de Nebrija, Carlos 3 University (Madrid), Roskilde University (Copenhagen), IAA EMBA (Bucuresti) As a consultant Since 1992 Consultant for different Companies : EDF, CEA, TELECOM, La Poste, BPO, BRGM, DAMREC, ING Life (Thailand), SPADEL (Belgium), PPC (Greece), Banco do Atlantico (Portugal),FORD Motor Company (England, Germany), JAGUAR (England) EDUCATION
1982Ph.D. in Strategic Management at Northwestern University Graduate School of Management Dissertation : "The Role of Group Vice Presidents in the Strategy Formulation Process of Multi-divisional Companies”
1976-78 Doctoral Program at Northwestern University
1971-72 Certificate in Business Education Special Program at Northwestern University organized with the French Foundation for Management Education (FNEGE)
1970Dipl?me ESC Rouen (Ranked 1st out of 125 students)
1966-70 Ecole Superieure de Commerce (ESC) de Rouen Degree of the French-British Chamber of Commerce Degree of the German Chamber of Commerce Other Activities 2008 - Elected member of City Council, (City of Chennevières) in charge of City Finances and City Budget Elected member of the CCHVDM Council (7 cities, over 100,000 inhabitants), in charge of Finances
Since 1998 Member of the Lions Club International (President 2001-2002 and 2009-2010)
CONFERENCES Major Topics Géo-politics & Geo-economics (Medellin 2013, Moscow 2012, St Petersburg 2012,WTC Rennes 2010) Managing in the 21st Century (Bogota 2013, Moscow, St Petersburg 2011, Bangkok 2010, Shanghai 2007, Abidjan, Paris, Rennes) Strategic Risk Management (Bangkok 2009) Globalization (Bogota 2013) PUBLICATIONS
Management Stratégique de l'Entreprise, Economica, 1993
The Role of Group Executives in the Strategic Management of Diversified Companies, International Studies of Management and Organization, Summer 1981, Vol XI, n° 2.
The Role of Group Executives in the Strategic Management of Multi- Divisional Companies, Doctoral Dissertation, Northwestern University, 1982
Stratégie, Collection IFG-Harvard L'Expansion, 1990 Book of Readings
Marketing, Collection IFG-Harvard L'Expansion, 1990 Book of Readings
Various Cases in Strategic Management: Agena, Ambulances St. Léonard, Azur Ambulances, Badin, Les Billards Tréton, La Coquille d’Or, Taittinger Ammco Tools, Renault-Nissan Alliance, The World Automobile Industry at the turn of the Century
AREAS OF EXPERTISE (for teaching and consulting purposes) STRATEGIC MANAGEMENT : Business Strategy, Business Policy and all topics related to the development of a company (Strategic Diagnosis, Strategy Formulation and Strategy Implementation
INTERNATIONAL BUSINESS Management and Development
START-UP DEVELOPMENT
SMALL BUSINESS MANAGEMENT
MANAGEMENT of ORGANIZATIONS - PRINCIPLES of MANAGEMENT
BUSINESS SIMULATION GAMES
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